ST.
AUGUSTINE UNIVERSITY OF TANZANIA
P.O
BOX 307, MWANZA
SAUT
STUDENTS PUBLIC RELATIONS ASSOCIATION (SSPRA)
(Tel: +255755154215, +255765058711,
+255712414444 Email: sspra2011@gmail.com)
THE REPORT OF SSPRA STUDY TOUR AT THE UNIVERSITY OF
NAIROBI KENYA.
20TH
NOV-23RD NOV 2013.
Approved by:
Sezalia Mwidima
(Head of department)
Signature…………………. Date…………………
Frank Katabi
(Patron)
Signature………………….Date………………….
Mwl. Lila Sayi Mandu (Head of the Journey)
Signature………………… Date………………….
ABSTRUCT
This report includes
various activities held by SSPRA members during their study tour at Nairobi
University of Kenya. The study aimed at learn more about How
Public relations practiced in other countries, Exchanging academic ideas with
members of Public relations Society of Kenya (PRSK), To extend more our
professional so that it could be known in the regional East Africa and to
increase Exposure to SSPRA members, Also networking and Advertising our
university outside of the country were one of our role as a public relation
personnel. The tour was successfully and of joyfully.
Acknowledgement
As SSPRA we are first
acknowledging St. Augustine University of Tanzania Management for facilitating
the accomplishment of our tour thus are VC, DVCAA,
Principal AMUCTA, HOD for Department of Public
Relations and Advertising, Patron, Mr. Lila Mandu, PRO, Bursar, Dean of
Students, Nairobi University Management particularly the school of Humanities
and Social sciences. We can’t write everyone who contributed for the success of
this tour but we provide thanks everyone who contributed in one way or another
for the accomplishment of the tour. It very sure that we had a nice tour and we
have learn a lot from the Kenya and we promise to take into consideration a
good thing we have learn from Kenya.
LEADERS 2013/2014
Chairperson
……………………………………………………………Sing’ambi Athanas Y
Vice Chairperson ………………………………………………………Makura
Ndege
General Secretary
………………………………………………………Mbwaga Amani E
Deputy General Secretary
………………………………………………Ephraim Rodriche
Public Relations Officer
……………………………………………… Athanas Mathias
Treasurer …………………………………………………………………Kyando
Zawadi
LEADERS FROM AMUCTA
Chairperson ……………………………………………………………..
Mumwi Patricia A.
Vice Chairperson
………………………………………………………..Nzagi Richard
Treasure…………………………………………………………………..Mushi
Clara
INTRODUCTION
SSPRA
is an academic association for Public Relations students at St. Augustine
University of Tanzania operating independently, in accordance with the laws of
St. Augustine University of Tanzania and the Constitution of the United
Republic of Tanzania. It was founded on December 5, 2009. The association has
been established for the pursuit of highly qualified Public Relations
professionals with ethical values.
Vision
To
have a well-educated cooperate society in Tanzania on the profession of Public
Relations.
Mission
To
impart knowledge of Public Relations profession in order to understand, appreciate
and reflect it to the Tanzanian, East African, African community and the World
at Large.
Objectives
·
To make sure Public Relations as a
profession is effectively understood and well accepted by the Tanzanian
community, and East African Community.
·
To sensitize the public on accepting
Public Relations as a profession
·
To strengthen and show the importance
and roles of Public Relations Practitioners in Mwanza community and the country
at large
In
achieving these above Mission and Objectives, the association has committees
that help it in its daily operations and making sure that all members are
effectively incorporated in the activities of the association and that everyone
gets a chance of practicing the profession of Public Relations. So the
following are the SSPRA Committee Which led to the accomplishment of Vision and
mission of SSPRA.
·
Persuasion committee
·
Seminar and Training committee
·
Media and Publication committee
·
Debate and Forum committee
·
Ethics and Professionalism committee
·
Outreach and Tour study committee
SSPRA
encourages professionalism, Credibility and integrity amongst members of the
associations. It also has plan to extend our networks extensively within the
reach of East Africa. To achieve that:-
- SSPRA
conduct a study tour to at Nairobi University of Kenya from 20th
November to 23th November, 2013. With the aim of learn more
about How Public relations practiced in other countries, Exchanging
academic ideas with members of Public relations Society of Kenya (PRSK),
To extend more our professional so that it could be known in the regional
East Africa and to increase Exposure to SSPRA members, Also networking and
Advertising our university outside of the country were one of our role as
a public relation personnel..
·
Also we had Academic Talks, seminar from
Public relations society of Kenya (PRSK), Paper presentation, Debate and Forum.
And among of the theme of paper presentation is “how public relations
practiced in Tanzania”.
ORGANISATION OF THE TOUR
We started to communicate with
students of Nairobi university through Mr. Lila Sayi Mandu (Ass. Lecture at
department of Public Relations & Advertising SAUT.) Who coordinated with the Faculty of HUMANITIES & SOCIAL
SCIENCES, Under the School of Journalism & Mass communication with
the students who pursue Public Relations since may 2013 up to November 2013
whereby we got a good response which resulted to accomplish our plan we
received the invitation letter from the colleague of Humanities & Social
sciences under the school of Journalism and Mass communication (SOJMC) from the
university of Nairobi, with collaboration of Public relations society in Kenya
(PRSK).
THE SUCCESSFUL OF THE NAIROBI
UNIVERITY STUDY TOUR
Our study tour to Nairobi University
was successfully conducted where SSPRA members gained the following.
Ø Exposure
to the students
Ø Networking
and capacity building to the students
Ø Increasing
Experience to the student
Ø Exchanging
ideas, opinions about public relations professional
Ø To
Advertising our university as one of our role of SSPRA
PARTICIPANTS
Lectures from the department of
Public Relations & Advertising
1. Mr.
Lila sayi Mandu
2. Mr.
Denis Ikachoi
3. Twenty
(20) Public relations students from Mihayo University College of Tabora (AMUCTA)
a constitute colleague of St .Augustine University of Tanzania as in the
following list
SN
|
NAME
|
REG NO
|
1
|
SWAI AGATH
|
AM/BAPRM/12417
|
2
|
MUSHI
CLARA
|
AM/BAPRM/12448
|
3
|
WILLIUM
HAPPINESS
|
AM/BAPRM/12467
|
4
|
NGOWI
ROSADA .L.
|
AM/BAPRM/12412
|
5
|
MLAGALILA
OLPA
|
AM/BAPRM/12443
|
6
|
MUMWI
PATRICIA. A.
|
AM/BAPRM/12447
|
7
|
FAITH
GABRIELLA
|
AM/BAPRM/12428
|
8
|
NDEMELA
WINFRIDA
|
AM/BAPRM/12450
|
9
|
MAYALA
ALEX
|
AM/BAPRM/12417
|
10
|
WILFRED
GETRUDE
|
AM/BAPRM/12419
|
11
|
RWEGOSHORA
GLORIA
|
AM/BAPRM/12482
|
12
|
PASIAN
ELIZABETH
|
AM/BAPRM/12414
|
13
|
MITONDWA
RESTITUTA
|
AM/BAPRM/124
|
14
|
KIJUU
MAGDALENA
|
AM/BAPRM/12404
|
15
|
NZAGI
RICHARD
|
AM/BAPRM/12453
|
16
|
SALDADAA
MARIA
|
AM/BAPRM/12416
|
17
|
MOTTE
ZENNA
|
AM/BAPRM/12445
|
18
|
ROBERT
ANGEL
|
AM/BAPRM/12458
|
19
|
ALEX
SILIYAKO
|
AM/BAPRM/12476
|
20
|
CONSTATINE
NEEMA
|
AM/BAPRM/12427
|
4. Thirty three (33) Public relations students from
SAUT Main campus, Mwanza.
S/N
|
NAME
|
SEX
|
YEAR/STUDY
|
REG
NO
|
||
1
|
ALEX JACQUELINE
|
F
|
III
|
27929
|
||
2
|
ANSELMI ELIZABERTH J
|
F
|
I
|
42529
|
||
3
|
BAHA ISACK
|
M
|
III
|
27952
|
||
4
|
BAKANA ANGEL
|
F
|
II
|
37273
|
||
5
|
ERNEST EMMENUEL
|
M
|
III
|
27605
|
||
6
|
ESTHER VENANCE
|
F
|
III
|
|||
7
|
JAMHURI KAIRO
|
M
|
II
|
37351
|
||
8
|
KANOGA SAMWELI
|
M
|
II
|
37376
|
||
9
|
LYIMO JOSEPH
|
M
|
I
|
42597
|
||
10
|
MAGAMBO LUKAS
|
M
|
II
|
37423
|
||
11
|
MAKURA NDEGE
|
M
|
II
|
37446
|
||
12
|
MALGORY JACKLINE C.
|
F
|
I
|
116
|
||
13
|
MANYERERE THOMAS
|
M
|
III
|
28196
|
||
14
|
MASSAWE ARKADI A.
|
M
|
I
|
42605
|
||
15
|
MBWAGA AMAN E
|
M
|
III
|
28248
|
||
16
|
MUNISH GRACEANA
|
F
|
I
|
42630
|
||
17
|
MWINYI SHEILLA
|
F
|
III
|
28689
|
||
18
|
NASSARY JESCA
|
F
|
II
|
|||
19
|
NGALULA
LUCY
|
F
|
II
|
|||
20
|
SAKIT LEMBRIS
|
M
|
II
|
37641
|
||
21
|
SAMWEL TINA
|
F
|
II
|
37646
|
||
22
|
SING,AMBI ATHANAS
|
M
|
III
|
|||
23
|
SLIM KHALFAN
|
M
|
III
|
28483
|
||
24
|
TEMBA GLORIA
|
F
|
III
|
|||
25
|
TEMBA NOREEN
|
F
|
II
|
37680
|
||
26
|
VEDASTO ELIVIAN
|
M
|
III
|
|||
27
|
MFINANGA ANASTAZIA
|
F
|
III
|
28670
|
||
28
|
KAPAMA CHRISTINA
|
F
|
III
|
28631
|
||
29
|
EPRAIM RODRICHE
|
M
|
II
|
37727
|
||
30
|
ZAWADI KYANDO
|
M
|
III
|
|||
31
|
WILLIAM FURAHA
|
F
|
II
|
37698
|
||
32
|
ATHANAS MATHIAS
|
M
|
III
|
|||
33
|
THOMAS LAURENT
|
M
|
II
|
|||
TRANSPORT
On Tuesday 19th
November, 2013 at 14:30 we received the guests from
the University of AMUCTA a constituent college
of St. Augustine university of Tanzania from Tabora who are the students pursuing Bachelor’s
Degree of Public Relations and Marketing from
SSPRA Members.
The SSPRA Members at
the University bus during the Journey to Nairobi-Kenya.
Also on the same day we were succeed
to process all Emergency Travelling Documents from the Regional office of
Immigration in Mwanza city.
On Wednesday 20
November 2013 at 05:45am We started our journey From
our university in Mwanza To Nairobi, but we reach to the boarder of Tanzania known as SILARI at 11:00 am where we starting processing our
travelling documents and exchanging the money from Tanzania to Kenyan also
issuing the insurance of the Bus. That process take almost 3 Hrs. so at 14:00 HRS
we started our journey from Silari to Nairobi. And at 22:00HRS, we reach in
Nairobi Kenya.
On Thursday 21st November
2013.
We succeed in visiting different important areas at the Nairobi city. Some of
the area which we visit are Exhibition of Kenyan Industrialization week at KENYAN
INTERNATIONAL CONVENTION CENTER (KICC)
where by the student visits different Exhibitions which help us to increase
networking and exposure.
Also we visted JOMO KENYATA GRAVE,
The Historical Catholic Cathedral church mission of Nairobi., The USA
ambassadors Office which was Bombed by the Terrorist in Kenya. Also we visit
UHURU PARK GARDEN which is an attractive area, having a conducive environment.
The SSPRA Members
at KICC in Nairobi KENYA.
Through that Academic Talk with our
fellow students of School of Journalism and Mass communication and the Members
of Public relations society of Kenya (PRSK) we benefit and we increase Exposure,
Networking, Experience, and sharing ideas about Communications and Public
Relations at all. Also we have got different Expertise and famous people in
Kenya whom they came and present their paper about different communications and
Public relations issues. And some of them are as follows;
1.
BY:
PROF. OKUMU-BIGAMBO, W. (PHD, MA, PGDE, and BA)
Consultant/Trainer of Trainers:
Communication and Public Relations; Dept of Communication Studies; School of
Human Resource Development; Moi University;
P.O.Box 8630-30100 Eldoret,
Kenya; Tel. 0722356211;
Email: Wobigambo@Yahoo.Com
He present about Public Relations:
The Art and the Profession
2. David Ohito
Worked at Standard Group (standard
Digital News –kenya)
Past worked at KTN TV, He studied Media and Politics at
MOI,POYNTER INSITUTE and Past at Nairobi
University.
He present about Media in Digital
Age and Media convergence etc.
3. Jay Bonyo
Worked at Nation Media Group as a Chief Editor
He present about the media and
importance of Networking as a communicators personnel
4.Shisiha Wasilwa
Sub Editor, Royal Media Service,
anchor news reporter and also stories editor Before joining Royal Media he was
Worked at Kenya Broadcasting Corporation
(KBC)
He
present about the role of Swahili Language In the media house of Kenya.
After that academic talk we started
our jurney to be back to Tanzania at
15:30HRS And also we pass through the Riftvalley of Kenya. On 23rd
November we reached in Mwanza city
Tanzania at 13:00Hrs. and that could be
the end of our journey.
CHALLENGES.
No success can be achieved out of
the bloom, This means that even though we enjoy and succeed to our study tour ther
are some of the challenges that encountered such as;
Ø Budget
deficit, this is due to the increasing of the cost of the University Bus for
transport from 1.5 million to 2.5 million resulted to the crisis.
Ø Lack
of resources and facilities such as Camera/Professional video camera which led
to the failure of taking a good Documentary which can be memorable to everybody
and for the benefit of the new coming students to our university.
Ø Time
Management, This affect us due to some of members who Delayed in Paying the
contribution at right time .This led to the failure of some activities
which is planned.
Ø Lack
of Funds, to run the study tour activities this also is the big challenge to
our association, especially during our study tour to Nairobi where by each and
everything were depending from the Members contribution.
Ø Few
numbers of sponsors, this also affect us in our association, because if we get
different sponsors it will help us to boost our budget especially when we got
the crisis of 1 million which taken by the university the last day of our
journey.
RECOMMENDATIONS.
Ø We
request the university to help us in reducing the cost of using the University
bus. And if possible to be given the fuel and bus for our different study tour,
and for us we may contribute to our Meals and Accommodation this is due to the
fact that all our study tour must have the positive impact to our University,
such as to Advertise our university through different ways such as our T-shirt
which identify us as the students from SAUT, through the university bus which
express itself, also through presentation flyers Brochures and other
publications. And also to build mutually relationship with other organization
which help the students to increase exposure making practice of our
professional and Networking.
Ø To
continue providing us the more corporation concerning our activities so that we
can accomplish our vision and mission which is very important in building our
university image and reputation to the community Tanzania, East Africa and
World at Large .
Ø Also
to increase more sponsors within our Association who will sometimes boost our
Budget, especially to our study tour and outreach programs.
Ø The
university Administration to help us
some of the important facilities
such us Professional video
Camera, and enough stationary to run our daily activities such as
Preparing different Advertising
concerning our university such as
posters flyers, brochures Burners
and other publications and this will help the student to make more practical
concerning the Public Relations
Professional.
Ø The
university may Make consultation with Pr. Migambo from University of Moi so
that he can provide seminar about Public Relations
CONCLUSION
We
thank God, and each and everyone who contributed in one way or another in our
tour. Thank you for Join Our
Professional Hands in Building the City of God
“We beg to Hand
over”
……………..........
……………………..
Mbwaga Amani E,
Sing’ambi Athanas
Secretary-General (SSPRA)
Chairperson (SSPRA)
CC: VC, DVCAA, PRINCIPAL AMUCTA, DEAN OF FALCUTY OF
SOCIAL SCIENCES AND COMMUNICATION, DEAN OF STUDENTS, HODs, PRO, PATRON,
